How Social Media Marketing Fueled a x% ROI for Event-Based Company

Client:

Alfado Company,UK

Date:

June 16, 2024

Duration:

Two Months

Cost:

50k USD

Event-Based Company

The project began when a leading technology identified a market need for an innovative and energy-efficient smart home thermostat.

The Results

➤ 6,680 Leads
➤ Leads Per Month 1,000
➤ Per Lead (Cost Per Acquisition) $10.29

Background

We worked with a company (whose name we are keeping confidential at their request) who provides free, value-driven educational events about how to get grants. They offer the exact step by step process on how to obtain the grants needed to start a business, invest in real estate or pay for college.
They came to us so that we could help generate leads for their educational events.

3. Social Media Ads Results

4. Adset Level

5. The Audience We Used

➤ Lookalike audiences of people who bought the course (Customer List) and excluded people who signed up for registrations
➤ Interest-based audience targeting people who match with interests in grants or home improvement.
➤ Targeting certain states individually

Conclusion

When this event-based company asked for our agency’s help, they wanted to drive a decent number of leads for their seminars and events. As a result, we generated more than they asked for! Through our social media services, we targeted those users who have shown interest in what they have to offer, including those who have already bought their course. Our ads also targeted specific states, individually. By doing so, we have successfully generated more than 6,600 leads which translates to 1,000 leads a month.